Benetton keeps getting greener

Benetton keeps getting greener

Ponzano Veneto, February, 2011 - "Six hundred fewer tons of plastic in the environment in 2011: this is the green result that Benetton Group will achieve by introducing innovative, lightweight Liquidwood clothing hangers - 100% biodegradable and recyclable - in place of the plastic hangers usually used to display garments." The eco-hangers, developed in partnership with Aesop and the Fraunhofer-Institut für Chemische Technologie in Pfinztal-Berghausen (Germany), will gradually replace their plastic predecessors throughout the worldwide network of Benetton stores

The Liquidwood hangers are just part of a far broader eco-sustainable business plan launched by Benetton in a context of attention to social issues - and environmental respect in particular - always an important aspect of our corporate identity"

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