Florence, September 2013 - Less than one year after setting an industry precedent with the launch of sustainable eyewear, Gucci and Safilo are pleased to make a further commitment to environmental responsibility with new eco-friendly packaging and the first-ever sunglass made of Liquidwood - an innovative biodegradable material never used before in the eyewear sector. Since the fall of 2013 the Gucci Liquidwood collection is in stores worldwide
Luxembourg, January 2012 - First Liquidwood filament is extruded with a cotton title. Fabric development for garments is being scheduled
Antwerp, December, 2011 - A laminate elastic and sturdy enough for paycards and badges has been first extruded in a laboratory. Further material improvements are underway
Frankfurt, November, 2011 - Injection moulding trials yelded success in manufacturing thin wall (under 1mm) cups for food applications
Paris, March, 2011 - ORIGINI, Nature’s pot, wins 1st PRIZE in the Jard’innov competition, organised for the third time by the French magazine GROUPE J, that rewards the most innovative products for the 2010/2011 season. 101 products, divided into 13 categories, were selected for top honours in the competition that was judged by 43 large-scale retail buyers and 10 journalists. 1st prize in the “Decoration” category was awarded to the Coconut Brown ORIGINI pot!
Ponzano Veneto, February, 2011 - "Six hundred fewer tons of plastic in the environment in 2011: this is the green result that Benetton Group will achieve by introducing innovative, lightweight Liquidwood clothing hangers - 100% biodegradable and recyclable - in place of the plastic hangers usually used to display garments." The eco-hangers, developed in partnership with Aesop and the Fraunhofer-Institut für Chemische Technologie in Pfinztal-Berghausen (Germany), will gradually replace their plastic predecessors throughout the worldwide network of Benetton stores
